Mood Board Essex Culture

Logo Designs

•         logo design. (06/02/2019)

This will contain the scans of the initial logo sketches and how they have developed into the final logo’s through use of Photoshop

Advertisement research

Advertisement research 

Advertisement Methods
Fear Appeal
Social Appeal
Humour Appeal
Sexual Appeal
Youth Appeal

People often want to age and certainly don't want to feel old. Not only does this appeal to maintaining an active, happy youthfulness make younger audiences find an attraction to the advertisement its self, it also makes an appeal to the older audience by showing the contrast.
A common advertising appeal for older adult audiences is to photograph and highlight models who are younger than the target audience by several years. Youth appeal is apparent in ads that offer medications aimed at older adults, adult diapers, erectile dysfunction solutions, hearing aids, dentures, emergency call buttons. A living community centres and other products or services for the elderly where the chosen actors are often much younger than the actual target audience.

People are motivated by what others are doing around them. In this there is a clear reference to the insanely popular TV show, Game of Thrones. This year, the head costume designer for the show revealed how Jon Snow's cape is actually made from affordable IKEA rugs. The ads appeals to consumers' need to feel part of something or included: Even the Game of Thrones tries to stay within budget by shopping at IKEA, like everyone else.