Media industry and audiences.

 Mail online; soft news along the right side of the newspaper online.

News company's make money from advertisements online as there is a decline in print media.

Who owns the mail - Lord Rotherhere
Who owns the telegraph - Frank packer


Mail: Demographic
Age: 65 years 45%
Gender: 52.5% Female
Socioeconomic:



















Task discuss the main headline opposite.  Apply Hall’s theory to discuss the three ways that the text could be interpreted

Preferred - Agree with it. Turkish shouldn't be let in.

Oppositional - Immigrants.

Negotiated - If it is a threat, manage the people that come into Britain.



















Different forms of paid
Paywalls - 
Advertisements - 
Retail - 

S. Hall’s Reception theory.
The theory suggests that: When a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience

–      In some instances audiences will correctly decode the message or meaning and understand what the producer was trying to say.

–      In some instances the audience will either reject or fail to correctly understand the message.