Media industry and audiences.

 Mail online; soft news along the right side of the newspaper online.

News company's make money from advertisements online as there is a decline in print media.

Who owns the mail - Lord Rotherhere
Who owns the telegraph - Frank packer


Mail: Demographic
Age: 65 years 45%
Gender: 52.5% Female
Socioeconomic:



















Task discuss the main headline opposite.  Apply Hall’s theory to discuss the three ways that the text could be interpreted

Preferred - Agree with it. Turkish shouldn't be let in.

Oppositional - Immigrants.

Negotiated - If it is a threat, manage the people that come into Britain.



















Different forms of paid
Paywalls - 
Advertisements - 
Retail - 

S. Hall’s Reception theory.
The theory suggests that: When a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience

–      In some instances audiences will correctly decode the message or meaning and understand what the producer was trying to say.

–      In some instances the audience will either reject or fail to correctly understand the message.

NEA brief

NEA brief

1 (b) Planning Learners should produce planning materials for their individual NEA production which outline the intentions of their final production.

Students will be required to evidence planning material linked to the set brief.

This will include the following

Planning

•         Location scouting

•         Brand name design

•         Casting and props and costume

•         Mock – up designs

•         Audience research and feedback

•         Developing the headline and strap line

•         *Statement of Intent Research

•         Print Advertising (textual analysis) x 2

•         Analysis of advertising concepts

Construction

•         Editing of the final adverts

•         Final adverts

Final evaluation

•         Evaluation of the final adverts against the statement of intent

Blogger construction

Advertisment stratgies

Advertisement research

• Incentives
• Headlines - slogans - alliteration - font ; big bold - san serif modern
• Celebrities endorsements 
• Social Media
• Student Discount
• Exaggerated stereotypes
• Imagery - saturated colours - 

Requirements of the brief

•You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of four full-page magazine adverts to promote a new takeaway food delivery service.

•Summary of brief requirements:

–Statement of Intent (approx.
350 words).

–Magazine adverts: The client has insisted that each advert must have a different main image, with at least two different settings and at least two different models used across the four adverts.

–Location of adverts: The adverts are to be placed in regional magazines and the content should reflect the location.

–Client target audience: 16–25, mass market, male and female demographic in a defined geographical region.

•This new takeaway food delivery service – YourFood – wants to be defined by its regional and youthful brand identity4.

•All four adverts must contribute to a strong and consistent brand identity, using the same slogan/tagline.

•The adverts should use techniques – such as intertextuality, generic hybridity, humour or emotional appeal – that engage the target audience and make the adverts memorable.

•Your finished realisations of the four adverts must be presented as A4 prints, with
the image scaled down as necessary to preserve the correct magazine page ratio.

•Your magazine adverts must adhere to the rules of the Advertising Standards Authority (ASA):

•The production must include (as a minimum):

•At least four different main images. All images must be original across the four adverts to fit the brand identity and the conventions of magazine adverts.

•Editing of adverts (including photos, text, graphics, typography and layout) to fit the brand identity and the conventions of magazine adverts.

•At least two different settings (this may be the same location with a significantly different use of mise-en-scène and/or lighting or two different locations).

•At least two characters representing at least two different social groups across the four adverts.

•Written text including product name and a slogan/tagline that expresses the brand identity.

•Appropriate consideration of where the adverts will be displayed.

•Adherence to the rules of the ASA. 

Textual analysis

Textual analysis of print media

Developing my logo

Developing my logo

1st attempt

In my first attempt at creating my logo design i used basic techniques such as using a variety of font and colours to get used to the software. Different types of font such as 'brush script' and 'century school book' to get different vibes from each logo font.
Basic colours like red, black and blue where also used.

LOGO design ideas

LOGO design ideas

Simplistic design - RED capital 'F' in the centre to draw focus and attention & yellow frame with company name at the bottom with white letters

Font is bold and rigid to appeal to an older audience (adult men)











Simply design - illuminous green is eye catching as well as contrasting against black background with 'uber' being highlighted in all white.

imagery of a fork is also used to appealing to a more older audience

Audience research and feedback

Audience Research

Task one define your audience using the following AUDIENCE SEGMENTATION model  (20 minutes)

Socio economic: GEARS

 Gender - My adverts with have different gender groups primarily together as opposed to mixed I.E females will be with other females and males will be with other males.

 Ethnicity - A mixed of black and white girls and boys will be used in my adverts.

 Age - Young adult models will be the primary use for models to appeal to the age criteria.

 Region 9 regional identity - Locations such as school cafeteria, doorstep, restaurants and shops will be used.

 Socio-Economic - Models will be wearing informal attire.

For each part of the acronym state what will be in the advert (in terms of media language/representation) to attract your audience, use the brief to help establish the target audience profile

Task two define your audience using the 4 C’s segmentation model, select one of the above categories and highlight how your audience might be attracted to the advert (give an example in terms of the media language of the mock up designs).  (15 minutes)

Cross-Cultural Consumer Characterisation model

4 main categories are (MARS)

MAINSTREAMERS, ASPIRERS, REFORMERS, SUCCEEDERS

The other categories to be added to this are EXPLORER RESIGNED  STRUGGLER

It takes the following as consumer motivations: SECURITY, CONTROL, STATUS, INDIVIDUALITY, FREEDOM, SURVIVAL and ESCAPE

MAINSTREAMERS - Social groups will be popular in my adverts

Task 3: construct the questions for the survey

1. Which logo do you prefer.

2. Would you describe the adverts as formal or in formal

3. How old are you

4. What ethnicity are you

5. What gender are you

6. Are there any contextual similarities between the two adverts

This tells me that most of my audience are within my target audience range.

This tells me that most of my audience might be more male than female.

This tells me that my adverts should appeal more to the black and white demographic.

This lets me know that 80% of the people who surveyed this fit within the maain demographic.

This information helped me finalise the type of tone i was aiming for when completing my adverts. 65% of people wanted to see an informal advert.

I asked audiences which logo they prefered.

I then used this result to determine my final logo design to use in my final adverts.

Do these adverts represent Essex in any way? if so how?

I recieved many responses to this question, some being:

 These responses encouraged me to use more of a food focused form of advertising as well as incorperate the essex culture through verbal ques.

These responses made me realise i must add more visual essex cultural prints in my adverts.

I changed my final adverts accordingly.

Do you believe there should be more of a focus on food or the social aspect of takeaway food? and why.

I wasnt sure of which type of advertisment techniques to base my advertisments on as i could have used a more social approach which would include a younger models, so asking this question would allow me to determine what would best be suitable for the audience i aim aiming to target.