• Final evaluation

Final evaluation 
In my print media advertisements i used the ability of repeating the word 'your' on my strap-line because the psychology of repetition, for this particular word, emphasises the notion of the food belonging to the customer before they even purchase it as well as increasing the chance of consumers remembering the brand name as the strap line ends with 'your food' which is the name of the company. This is also an example of minor exaggeration to get the point across to customers more clearly. The repetition is also important as it adds rhythm to the strap-line as rhythm is one of the most powerful of pleasures, and when the people feel a pleasurable rhythm they subconsciously hope it will continue, increasing chance of repeat purchase.
I also utilised the advertisement strategies of incorporating social and youth appeal in my advertisements. I achieved this, hopefully by having young models in a social environment as oppose to a secluded environment where take away foods are primarily eaten. This is perfect for my target audience that i was aiming for which is 16 - 25 year olds from Essex as in today's society, social media and interactions play a huge role in day to day life especially for young people so these advertisements have caught a lot of young peoples attentions at first glance. 

Being based in Essex, a lot of the stereotypes associated with this area are either visual or behavioural, so plan on utilising non offensively to appeal more to my target audience which is 16-25 year olds in the Essex region. i achieved this by using the 'Essex slang' and phrases in my tag-line such as 'oh shut up' and 'peng'. This made the advertisements more relatable to my audience meaning they where more likely to be entertained by the advert. i had a model that fits the description of a classic Essex female where a lot of make up which is, over tanned and has a lot of makeup and is preferably blonde.

For my advertisements, I used Photoshop to edit the advertisements and make them the most appealing to the target audience. I had to change the colours, font and lighting to better make the images pop as well as visually appealing. I designed the logo, tag-line and bottle design separately and then i brought them all together to create my final advertisement design. All 4 of my advertisement are linked together being published Online to reach a wider audience and also some of the target audience. I could also use Twitter and Facebook to appeal to the target audience.

I decided to use colours like white and orange because, white stands and pops out to the naked eye and orange evokes hunger and food psychologically immediately associating it with food, this will hopefully make those buying the food think it is of good quality. I also used 'Rockwell Extra Bold' as my font as it is quite childish and bubbly which should appeal to my younger audience as well as adding to the informal aspect of the business as Essex is seen as quite informal due to stereotypes developed from shows such as 'TOWIE'. For the images of the product, I had to shoot them in a location that appeals to the target audience such as an urban landscapes within an Essex environment or in populated areas such as restaurants or cafe to further promote the social aspect of delivery services. It is an urban place that when seen, the target audience (both male and female) may be interested in the product. I also went out and collected my own primary research data on a wide and diverse selection of people who either live in or outside of Essex to better understand what might appeal to them in an advert meant for them. 
I then converted my 20 survey results into graphs and used this information to better determine the types of advertisements i was going to make.